About Us
Brunch not as you know it
Wildflower Society is a sister concept of flagship Vine & Grind, Liverpool. Born out of love of hospitality, we are a group of hospitality enthusiasts with over 20 years experience in the industry. Flagship store Vine & Grind established in 2016 is popular among locals and boasts over 50,000 Instagram followers.
Wildflower was founded in 2022 and encompasses an indoor haven of native Australian wildflowers, modern brunch classics + good vibes.
Our Story
After more than 15 years working across multi-site hospitality groups, restaurant franchises and boutique venues, Argi and Lisa decided to bring their own vision for hospitality to life.
In 2016, they founded Vine & Grind at Westfield Liverpool with a clear ambition: to redefine brunch and create a venue where exceptional food, specialty coffee and genuine hospitality could come together. What began as a single café quickly became one of South-West Sydney’s most recognised brunch destinations, building a loyal community and a strong social following.
The success of Vine & Grind became the foundation for the continued growth of the group and the creation of Wildflower Society, a sister concept now operating across Macarthur, Blacktown and Hurstville.
While each venue has its own identity, they are all guided by the same belief: hospitality has the power to change how people feel. Every concept is built around creating memorable food, warm and welcoming spaces, strong teams and experiences that leave people better than when they arrived.
Today, Argi and Lisa continue to develop award-winning, multi-site brunch concepts across Sydney, growing sustainably while protecting the care, quality and character that have defined the group from the beginning.